Why strategy matters



  • clear on who you are, what you do, who you do it for and why
  • certain of what you stand for — with clients, employees, investors and the community
  • realistic about your strengths, weaknesses, threats and opportunities
  • emphatic on what sets you apart from your competitors
  • definite on where you are heading and the critical steps to get there
  • highly aligned across your organization with strong engagement and shared accountability
  • strongly positioned for improved and sustained high performance